Since 1999, I've turned expectations, requirements, research, data, and sometimes just plain guesses into digital products.
My expertise lies in User Experience (UX), Strategy, and Product Management — I love what I do and know how to create digital success stories, from applications to websites, campaigns, design systems, APIs, and more. Having a technical background, I possess solid technical skills, and play just as well with engineers as designers.
Driven by a passion for building things and a chronic thirst for knowledge, I thrive in creative environments where creating value is what really matters.
Working on projects for clients and on my own.
Open for business, let's talk!
I built a company starting as a small tech studio in Stockholm, evolving to a 12 person remote-first full-service agency, creating digital products from vision to launch and onwards.
I served in many roles, starting as UX designer/developer, with much in-between before ending as CEO and Strategist, mostly leading projects and people towards goals and dreams.
Our projects had from a dozen users to millions, ranging from hundreds to thousands of work hours. The clients came from many sectors and types, from startups to publicly traded companies, government organizations, and NGOs. Among our clients were H&M, Paradox Interactive, SKR, UR, Kommunal, Borgo, Blendow Group, Internetstiftelsen, and Outdoormap.
Every journey has its end, and in 2023 my partners and I decided to shut down Odd Camp in graceful manners.
Starting as a teenager in the late 90s working my way to a full freelance business, I worked solo, in small teams, and collaborated with agencies, primarily providing services in Web Design and Web Development.
Avalanche Studios
Chief Rebel
Fast Travel Games
Fatshark
Paradox Interactive
Raw Fury
Age of Wonders: Planetfall
Cities: Skylines
Crusader Kings 3
Empire of Sin
Europa Universalis IV
Hearts of Iron 4
Imperator Rome
Knights of Pen & Paper
Magicka 2
Magicka: Wizard Wars
Mosaic
Prison Architect
Second Extinction
Steel Division
Stellaris
Surviving Mars
Surviving the Aftermath
The Hunter: Mobile
The Showdown Effect
Victoria 3
War of the Roses
World of Darkness
Wraith: Oblivion - Afterlife
Blendow Lexnova
Dagens Juridik
Dagens Media
Medievärlden
Nöjesguiden
UR
Rodeo
SR MDO
Tidningsutgivarna
ActionAid
Alliance4Europe
Citizens For Europe
Eurpean Hub For Civic Engagement
RFSU
Unizon
Volontärbyrån
WaterAid
Digital Media Creative (Crew 8)
Upper secondary school
Middle school
Primary school